Multimedia and Internet programming

Tracking your web visitor's experience

Whether you are trying to create a mood or closing a sale, your site needs to be able to track and make sense of how a web visitor experiences your site.

How do you know when to have a straight ahead convincer letter disguised as a web page and when a more subtle story telling web experience is appropriate? How do you determine how successful you are at achieving your intent?

There is a gold mine of information available from the user experience and the data available from that user interaction with the pages and buttons on your site. What did they do? What pages did they visit? How did they find me? What computers and browsers do they use? Did they visit my products page? Did they use the shopping cart?

Equipped with this data, the user's next visit can then be customized using this "past visit" information, giving them a sense of being recognized and "belonging". A simple "Welcome back, Joe!" can set a positive mood. If you have many products, you can use past visit data to recommend new products to past customers. When you can establish a sense of trustworthiness with your web visitors, you more easily convince them to stay, return, take your advice and purchase your products.

Here are just a few solution areas where Bay Area SearchEngine-WebsiteTuning of Marin can help automate your success:

• research and create a brand identity (tag line, graphic logos, images, words, motion)
  
  
• help define and attract both a targeted and peripheral audience
  
  
• create web forms with which to give away something for free in exchange for a site visitor's email address
  
  
• track who comes to your site (from which search engine or other? how many pages viewed? how long stayed? visited sales page? visited shopping cart?...) by mining the site traffic logs
  
  
• record site visitor information in online databases
  
  
• use cookies to enhance user experience
  
  
• analyze weblog data and follow up regularly and track responses from the follow up
  
  
• custom web applications (database and XML, email notification, autoresponders, subscription sites, web forms and applications, forums and discussion boards, ecommerce and shopping carts, Flash user interfaces, ...)
  
  
• monthly analysis and reporting on pay-per-click campaigns and budgets and organic search placements
  
  
• training and development of client personal computer programs and applications and procedures
  
  
• traditional search engine optimization and pay-per-click campaign development and management

These and many other tasks can either be automated or offloaded from you to us. Free yourself from the mundane and have more time to think up new business ideas!

 

"... it furthers one to visit the great man" (I Ching)

 

In order to use the power available through personal computers and the Internet, a serious online business owner/marketer needs to effectively use the wealth of real time information available on their website. Would you hire a marketing employee and then not train them nor give them regular performance reviews? One needs to collect, manage, interpret and make course corrections because of the conclusions derived from data collected from your website.

There are cheap, time intensive ways of doing this manually and there are programming solutions that can automate the process. You can also hire a programming consultant to help you craft an intelligent solution to the regular tasks needed to build and manage a successful web-based business. Your website can be automated to take care of the more mundane tasks, freeing you to think up new business ideas - ways of expressing yourself and making money.

Contact us and mention this webpage to get a 30% discount on your first, two-hour consultation.