Search Engine Optimization Services

Here is what our Website Fine-tuning, Search Engine Optimization and Internet Marketing Services can do for you:

• Help you craft a "brand identity" and effective, customer-based marketing message
  
  
• Identify and analyze your major competitors and their site structure to find out why they are ranked well in the major search engines
  
  
• Analyze your current site and craft a plan of both on- and off-site methods to make you more popular to the search engines
  
  
• Recommend specific search engine friendly optimization tips, techniques, site redesign and text copy change suggestions for your website
  
  
• Do the work: Optimize your site pages for your new or existing website for maximum "search engine friendliness"
  
  
• Plan a Search engine submission strategy and budget and submit your site to the major search engines and directories, taking advantage of the interdependent relationships among various search engines, Internet portals and directories
  
  
• Plan, design, launch and test "pay-per-click" campaigns with Google AdWords and Overture
  
  
• Perform monthly tracking and reporting of site traffic logs and management of pay-per-click campaign results to get optimal exposure and the biggest"bang for the buck" for your budget
  
  
• Design and manage reciprocal linking campaigns to identify other websites with which to partner to increase your search engine rankings
  
  
• Specialty programming, database and ecommerce solutions to automate getting visitors to give you their email addresses, customer tracking, order fulfillment and marketing support
  
  

Or we can work with your existing website design/maintenance teams to:

• Provide site redesign and programming services, on an hourly or project basis, to enhance and supplement your current search engine and Internet marketing plans and strategies
  
  
• Conduct onsite classes and seminars on search engines and pay-per-click fundamentals
  
  
• Perform ongoing site traffic, search listing management and bid budget strategies reviews and provide informative written monthly reports
  

When you start getting traffic from the various search engines, how do you make them "stick"? We believe in a "lifetime approach" to finding, attracting and keeping clients and customers on the web. This involves focusing on the visitor, building a relationship and the perception that you are trustworthy and have valuable content that satisfies a want or desire or solves a problem. When you successfully do this, your site visitors will want to bookmark your site and tell their friends about it.

When you have content that has a perceived value, make it easy and simple for visitors to navigate to what they want and can establish yourself as an authority in what you have to offer, it is easier to get site visitors to return and purchase from you.

Customer Relationship Building and Managment

A lifetime approach to client/customer relationships on the web means that you recognize that first time visitors are not necessarily buyers, but they can be converted. You will need a way to track visitors and follow up on leads. You may need to offer something for free, that has perceived value and convince them that you are safe in order to get them to give you their contact email information. If you are serious about doing business on the Internet,you will need to gather and manage all this contact information in a database so you can create an effective follow up plan to convert all those first time search engine visitors into loyal repeat customers.

Let us help you fine tune your message and content and turn your site from an online brochure, into a 24/7 marketing partner. Are you ready for success on the Internet? Well let's get started...